Client: Travel Channel
Keyart created for Bizarre Foods as the show expanded to 5 nights a week. The "5" was very important to the concept. The trick was balancing that out with the presence of food elements, travel elements, and the host Andrew Zimmern. We also weren't able to arrange a photoshoot with Andrew so we had to use existing imagery of him. This particular photo was of him sitting on the hood of a car.
Rejected Concept
Originally, I played up the "bizarre" more with heavy emphasis on the octopus and how it rose from the ocean to wrap itself around the 5. Andrew was placed in front of the scene. But it was decided to try and create a direction that had Andrew interacting directly with the 5 and to bring more emphasis to the fact that the show was going to 5 nights a week, and less on the bizarre foods.