Integrated Promotional Campaign — Ultimate Cowboy Showdown

Led the development of a cross-platform promotional system for Ultimate Cowboy Showdown Season 3, spanning contestant reveals, elimination and winner moments, teaser posters, and performance-driven web assets.

The visual direction leaned into high-contrast portraiture against a rich, cinematic Western backdrop, framed by ornate gold detailing to elevate the competition format. Bold, distressed typography reinforced the grit of the series, while dynamic overlays (“Eliminated,” “Winner”) were designed for maximum in-feed impact and real-time social engagement.

The system extended across vertical social formats, square profile imagery, show page assets, and digital banners—ensuring brand consistency from awareness through episodic payoff. The result was a cohesive campaign toolkit that spotlighted contestants as larger-than-life competitors while reinforcing the premium tone of the series.