Turquoise Fever
This key art takes a restrained, symbolic approach—designed to intrigue rather than explain. Instead of characters or overt action, the image centers on a single, tactile metaphor: weathered hands holding raw turquoise. The focus on texture and materiality immediately communicates themes of value, obsession, and survival.
The stark black background isolates the subject, creating high contrast and forcing the eye to the color and detail of the stones. Turquoise becomes both a visual anchor and a thematic one, echoed directly in the title treatment to create cohesion between image and typography. Lighting is sculptural and intimate, emphasizing age, labor, and authenticity in the hands, while subtle grain and restraint in color keep the image feeling grounded and serious. The result is a minimalist, prestige teaser that signals tone and subject matter with confidence—trusting the audience to lean in and ask questions rather than spelling everything out.
Client: INSP
VP of Creative: Zach Chambers
Photographer: Chris Edwards
Art Director: Paul Snyder
Designer: Paul Snyder