Integrated Campaign Assets — Blue Ridge: The Series

Developed a cross-platform promotional system for Blue Ridge: The Series spanning countdown graphics, talent-facing social assets, and web banners. The goal was to create a cohesive visual identity that could flex across channels while maintaining strong in-feed readability and brand consistency.

Countdown graphics were designed to build anticipation leading up to premiere, using bold, distressed typography and high-contrast character imagery to create urgency and instant recognition. Talent-specific social assets were tailored for cast members to share on their personal accounts, ensuring alignment with the show’s branding while feeling authentic to individual profiles. Web banners and show page assets translated the same visual language—cinematic landscapes, strong hero compositions, and clear hierarchy—into performance-driven formats optimized for digital engagement.

The result was a unified campaign toolkit that supported premiere awareness, streaming promotion, and ongoing audience engagement across social and web platforms.