Designing an Immersive Red Carpet Experience for Elkhorn Premiere

Led the creative direction and design of a fully immersive red carpet premiere for Elkhorn Season 2, transforming a small-town event into a cinematic brand experience that extended the series into the real world.

The Challenge:

Unlike traditional premieres in major markets, this event took place in Medora, North Dakota—a historically significant but remote location tied directly to Theodore Roosevelt’s story.

The challenge was to:

• Elevate the event to feel premium and cinematic

• Stay authentic to the Western setting and historical tone

• Create a cohesive visual experience across:

  • physical environment

  • print materials

  • guest experience

  • social amplification

This wasn’t just a red carpet—it needed to feel like stepping into the world of the show