Elkhorn 2 Red Carpet Event

Created a cohesive suite of physical and digital assets for the Elkhorn Season Two red carpet premiere, designed to feel authentically rooted in the era of the series. The visual system extended the show’s established Western identity into real-world touchpoints, blurring the line between marketing and experience.

Guests were invited via printed invitations sealed in wax, setting the tone before arrival. At the event, a custom-designed playbill—styled to resemble period ephemera—was distributed to attendees, reinforcing the historical atmosphere and narrative of the show. Event posters, email invitations, and social assets carried the same typographic language, textures, and restrained color palette to ensure consistency across platforms.

The result was an immersive premiere experience where branding, environment, and storytelling aligned—supporting both the on-site red carpet moment and the broader promotional campaign surrounding the season launch.